OFFERING

The company will offer stage play productions and media merchandising services to consumers who seek family friendly and inspirational entertainment. Theatrical productions will include content about African-American experiences, and universal themes. Calvary Entertainment will develop, produce, present, in Houston, throughout Texas, and the United States, in major underserved urban markets.

Total Market

Target Market News and the U.S. Census of 2000 African American population totals 37.5 million, or 12.8% of the total U.S. population. There are approximately 36 million Americans who identify as Black alone and non-Hispanic. Data also show that approximately 36.4 million people that spent a total of $2.2 billion on entertainment in 2005. According to U.S. Census Bureau, Statistical Abstract of the United States: 2007, African-Americans spent $185 million on entertainment admissions and fees.  According to the U.S. National Endowment for the Arts, Research Division Report #45, 2002 Survey of Public Participation in the Arts, 17.4 million African-Americans attend stage plays and musicals.  Packaged Facts estimates that the buying power of African Americans totaled approximately $762 billion in 2005. Blacks living in the South account for more than half of African American buying power ($401.5 billion). Packaged Facts projects that the buying power of African Americans will total $981 billion in 2010.

For donor package contact:

Cliff Alexander

cliff@calvaryentertainment.com

*Offers to produce productions with promoters will be considered as well.

PRICING STRATEGY

As a new organization, it is important that Calvary Entertainment adopt a competitive pricing strategy. Much of what is charged for a single ticket to a performance depends on production and venue costs, and ticket sales comparison and pricing models of our competitors within our target market. Some ticket prices will vary from city to city, but a fixed bottom line pricing for ticket sales will be set at a fixed rate at each venue. The average ticket price for theatrical performances range is from $35 to $60.